Dream Deli was born as of a result of a 2023 epiphany in early January to sculpt an incense holder in the shape of a spicy chicken fillet roll. The shape? perfection. The muse? delicious!

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My name is Aoife McDermott and I'm an Irish designer and artist based in North Dublin City. I graduated with honors in Graphic Design from Coláiste Dhúlaigh in 2018.

Although winning Student of the Year in Art and Design in both my college and the BTEC Higher National Awards that year, I forgot how unreal it was to draw and design for nearly 5 years.

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I thankfully found myself again inspired by home, my childhood and all the delicacies our country has to offer (in particular our deli counters).

Food and drink are a huge part of our culture and a key ingredient in understanding our identities and lived experiences.

It's uncomplicated and makes you smile, and that's all I want to do with what I design and create.

From homeware to hair accessories, Dream Deli has only given you your starter, so I hope you're hungry.

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Featured in the Irish Independent, the Irish Examiner, VIP Magazine, Irish Star, Ladbible Ireland, Charfoodguide and more x

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For wholesale/stockist queries please email: soulsiopa@outlook.com